penetration — pen‧e‧tra‧tion [ˌpenˈtreɪʆn] noun [uncountable] MARKETING 1. when a product starts to be sold in a new area or to a new group of people: • our successful penetration of overseas oil and gas markets 2. how much of a particular market one company … Financial and business terms
Penetration pricing — For other pricing strategies and policies please see here: Pricing Strategies Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The… … Wikipedia
Penetration Pricing — A marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from… … Investment dictionary
penetration pricing — /pɛnətreɪʃən ˈpraɪsɪŋ/ (say penuhtrayshuhn pruysing) noun a pricing policy for a product which aims at ensuring the maximum number of sales by pricing it below the competition, especially as a means of establishing a new product in a market …
Market Penetration — A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service. The amount of sales or adoption can be an individual company s sale or industry while the theoretical… … Investment dictionary
FRANÇOIS DE SALES — Évêque d’un diocèse savoyard dont plus de la moitié des fidèles étaient passés au calvinisme, François de Sales eut à se poser, dans un contexte difficile, le problème de la lutte contre la Réforme. Il eut le mérite de comprendre rapidement que… … Encyclopédie Universelle
market penetration — Marketing strategy designed to increase sales of existing products in present markets. ► “Fearing that it may be losing a new generation of diners and worried by the rapid market penetration of several upstart competitors, . . . S&A Restaurant… … American business jargon
market penetration — /ˌmɑ:kɪt ˌpenɪ treɪʃ(ə)n/ noun the percentage of a total market which the sales of a company cover … Marketing dictionary in english
Buick Invicta — Infobox Automobile name=Buick Invicta manufacturer=General Motors production=1959–1963 predecessor= successor=Buick Wildcat class=Full size body style=2 door convertible 2 door hardtop 4 door hardtop 4 door station wagon wheelbase= Auto… … Wikipedia
Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium